2012 Nissan Versa Leads Sub-Compact Sales in August
The all-new 2012 Nissan Versa has added to its impressive year-to-date lead in the highly competitive small car segment by posting the highest unit sales in its debut month. The best-selling compact car in America outsold all other sub-compacts including Ford Fiesta, Chevrolet Aveo, Honda Fit, Hyundai Accent, Mazda 2 and Toyota Yaris.
Launched in late August, Versa’s marketing campaign is based on the simple premise: “The Most ____Per Dollar.” This refers to all the “mosts” to be found on the Versa like most legroom, most headroom, most trunk space, and most innovation. Now there is another “most”: most sub-compact segment sales in its first full month it is available.
“We launched the new Versa Sedan from a position of strength, with Versa holding a substantial lead in sub-compact sales for the 2011 calendar year, and August sales up 14.9% over the previous year,” said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc. “It’s encouraging to see the tremendous dealer and consumer response to the all-new Versa Sedan design, keeping Versa’s momentum going in this highly competitive market segment.”
All-New 2012 Nissan Versa Debuts as Sub-Compact Segment Sales Leader in August
"We launched the new Versa Sedan from a position of strength, with Versa holding a substantial lead in sub-compact sales for the 2011 calendar year, and August sales up 14.9% over the previous year," said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc. "It's encouraging to see the tremendous dealer and consumer response to the all-new Versa Sedan design, keeping Versa's momentum going in this highly competitive market segment."
The marketing campaign for Versa, which just launched in late August, is based on a simple premise: "The Most _____ Per Dollar." The long list of "mosts," which includes most legroom, most headroom, most trunk room and most innovation, now adds one other - helping Versa achieve the most sub-compact segment sales in its first full month of availability.
Along with its many segment-leading features, including more rear seat legroom than even the Lexus LS460, BMW 5-series and Mercedes-Benz E-Class, the 2012 Nissan Versa Sedan has the lowest starting M.S.R.P. in America at just $10,990.
In the all-important EPA rating for combined fuel economy – the most relevant to consumers – Versa delivers 33 miles per gallon. This is achieved in part through Pioneering technologies like the dual injector system that burns cleaner and uses less and more »
