Federal-Mogul's Iconic Champion® Brand Introduces New Line in Oil, Air and ...
Champion oil and air filters are available immediately, while Champion premium oil filters and an all-makes/all-models offering of cabin air filters will be available in March.
"Extensive consumer testing shows that the Champion brand name outperforms other major brands in terms of overall consumer preference and trust. Our new filter program builds on this significant advantage with filter designs that provide the protection required for today's demanding engines," said Mike McKee, product director, service products, Federal-Mogul.
The Champion line includes 53 oil and 183 air filter SKUs that provide 98 and 90 percent coverage, respectively, of the North American passenger vehicle population.
Champion oil filters are designed to provide optimal engine protection and service life through substantially higher multi-pass capacity and efficiency than comparably priced filters from other manufacturers. Each filter is engineered and constructed to meet or exceed original equipment specifications and features an optimized filtration media that traps 96 percent of contaminants as measured through the ISO 4548-12 multi-pass test procedure.
Federal-Mogul Launching Comprehensive Consumer Rebate Campaign, New Customer ...
Will soon launch an extensive schedule of consumer rebate offers in support of its industry-leading lines of ANCO® wiper blades, Champion® spark plugs, filters and performance additives, Wagner® ThermoQuiet® brakes and Wagner lighting products. This comprehensive promotional program will be backed by a highly consumer-friendly online rebate tracking and redemption system."We have demonstrated over the past two years that special offers on premium quality branded products are highly appealing to today's value-conscious vehicle owners," said Michael Proud, director of marketing, North America, Federal-Mogul. "We are excited to be expanding our promotional programs to help our trade partners increase their shares of key parts and service categories. The enhancements we are making to our rebate process will make it easier than ever for consumers to submit, track and receive their rebates."
Each Federal-Mogul rebate offer will be tied to a brand-specific promotion website that will help guide consumers through the online submission process. Leveraging a new, end-to-end communication platform, customers will receive ongoing email communication regarding the status and timing of their rebate reward deliveries. Customers also will have the benefit of payment choice - a prepaid card, direct payment to their PayPal account or a paper check.
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